“Never Felt So Good”
By Mike O’Cull www.mikeocull.com
Extra slick vocalist and songwriter Alen Hit lives up to his name on his new single and music video “Never Felt So Good.” Originally from Minsk, Belarus, Hit shows a smooth, funky style on the track, putting his breathy tenor voice to good use. He’s an excellent technical singer fluent in the ways of the dance floor and he’s clearly on the way to bigger things. Already, he has shown his all-pro skills on Voice 6 in Russia, X-Factor 6 in Ukraine, and he was a finalist at Eurovision in 2018 in Belarus. Hit’s sound is perfectly modern but informed by the best parts of pop music’s glorious past.
The song, along with its accompanying music video, is a pure summertime burner that makes bodies move and hearts beat faster. Driven by a tight bass line, the groove urges you to get up and make something happen while Hit’s soulful voice soars over the top of it. It’s the kind of cut that goes global in a hurry and one gets the feeling that we will be hearing a lot more about Alen Hit in the not-so-distant future. Fans of amazing dance/pop artists should remember his name.
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