“Cost of Doin’ Business”
(1433449 Records DK)
Single review by Mike O’Cull www.mikeocull.com
California hip hop artist Fifth drops a whole lot of soul on his recent single “Cost of Doin’ Business.” He easily mixes Golden Era rap influences with modern intellect and creativity, a combination that shows Fifth to be a lyrical rapper of the highest magnitude. The track is a tough meditation on leaving his upbringing as a Jehovah’s Witness behind and the losses he had to accept to be free to live the life he wants for himself. It’s not a topic you’d expect to encounter in a rap song and it shows that Fifth is clearly deeper water than most current artists.
The track sits on top of a funky beat with a vintage influence to it that perfectly supports Fifth’s big vocal tone and hard rhymes. He’s also been profiled on the shows Leah Remini: Scientology and The Aftermath: The Jehovah’s Witnesses recounting his experiences while coming into his own. He’s a literate, confident lyricist who fearlessly shows his true face to the world. Fifth is a powerfully authentic artist with a genuine story to tell. Fans looking for a new poet to groove on need to look right here.
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